A few days ago LPgenerator took a private interview with Igor Mann, one of the founders of the business literature publishing house "Mann, Ivanov and Ferber." We talked about the history of the publishing hl7 pv1 house "myth", his first book and the prospects hl7 pv1 of the domestic online marketing.
I worked at Alcatel, and she, like many Western companies, allowed the working time spent on side projects employees hl7 pv1 - started it Google, and then picked up the idea and others. Just then I got an offer from Misha Misha Ivanov and Ferber make publishing. My boss did not mind, but to give the publisher at least some time working at the time did not work - because of the large current load (imagine downloading a marketing director in the company with a turnover of half a billion euros). Do something for the development of the publishing house turned out only at night. For a while, everything is as it dragged hl7 pv1 on, but when we saw that the project is developing rapidly and it all goes well, we realized - it's time. First with the basic work went Ivanov and Ferber, and then pulled me. So, for a while, ended my work as a top manager.
Prior to the turnover hl7 pv1 of one million dollars, I worked in the publishing house as they say "from dawn to order", after which he returned hl7 pv1 to consulting. Then I was lured alternately several companies, but this was soon hired the story ended. Luckily for me, came in 2008, there was a crisis - after I no longer hl7 pv1 anyone hl7 pv1 not worked as a top manager.
Infobusiness about - I do not have any product that could be called some information project. Yes, there are books, hl7 pv1 seminars, but under Infobusiness I understand a little bit more: files, disks, manuals, distributed through its own or partner channels. I have no such. Seminars providers sell, sell my book publishing ("Mann, Ivanov and Ferber" and Pushbooks), so I connected with Infobusiness very indirectly.
The first book came out with a ratio of 50/50. Our first book - "customer for life" Carl Sewell, and the second - my book "Marketing at 100%," hl7 pv1 the publishing rights which we managed to snatch that was not easy. Fortunately, both books have gone great, and surprisingly, it took almost 10 years, but they are still selling well. That is, they are not only the best sellers, but also longsellerami.
But we are lucky in many ways. When we were looking for a book with which you can start, Misha Ivanov asked for my advice. I have compiled a list of 10 books, hl7 pv1 and we went to the agency rights. There we were told that 10 of these books have already hl7 pv1 purchased 8 other publishers. hl7 pv1 But Carl Sewell, for some reason, hl7 pv1 no one bought.
We noticed that "Mann, Ivanov hl7 pv1 and Ferber" published only one book about landing pages: "Improving the effectiveness of online advertising," Tim Ash. And in general, the market is very few books on the subject of Landing Page. What do you think, why?
Because it is a business. You do landing page, because it's a business, hl7 pv1 but we do not publish a book on this subject, because it is not a business. But we had a series of "Internet Marketing for Professionals," and it came out quite a number of books about marketing. We publish what is in demand. We are interested to publish a book, and then sell it for a long time. Just make a book and sell one edition - very profitable for publishers. hl7 pv1
Yes, the demand is there. But, firstly, many experts on internet marketing read English, they have no problem buying a book on Amazon - and if there was a book there, you need about 4 months that it was published in Russian. Why wait so long? Person for 4 months and read several times will have time to apply the tips in the book.
Secondly, we have a terrible piracy, the book quickly spread torrents - we are fighting, but it's hard to beat. And thirdly, the popularity of the theme does not mean that the book will be a demand for it. Specialists in our country are very few read, everything hl7 pv1 is done on templates. For example, hl7 pv1 few developers sites will seriously think about optimizing your site, increase conversions, attracting the right target audience - mostly all work quite commonplace methods. Alas, in fact, people are drawn to knowledge and use of new tools.
In addition, it must be admitted that the market literature on internet marketing for a long time occupied the specialized publishing house or company grew from editorial computer magazines. In general, a lot of reasons.
By the way, if someone really wants to release an interesting book for its scope, we have provided sponsorship. You pay a certain amount of dollars and become an official sponsor of the publication. This is a noble cause, hl7 pv1 but rather hl7 pv1 expendables, so this goes, unfortunately, not many.
In general, my prediction is that good books on this subject is no more. Again, going back to the mentioned reasons
