SEM is a combination of technology and word that allows you to reach with information and advertisin

SEM is a combination of technology and word that allows you to reach with information and advertising to 92% of Internet emga users. This is one of the most effective forms of online promotion coffee cup heater ... For reading and discussion on this topic, coffee cup heater invite specialists Bluerank, one of the best SEM agencies in Europe by the jury European Search Awards (for the second time in a row in the final category of "Best Agency"). Since 2005, implement marketing projects search engines in Poland and in the world. Roman Bębenista (SEO Specialist Bluerank) decided to analyze how users search the Internet networks. Using search engines coffee cup heater is after all based on human habits, so learning how to ask questions and reactions to the results, we are able to better plan your SEO campaign ... Roman has focused on the analysis of CTR within coffee cup heater the Google search results. There will not be a surprise that the position in the SERP is crucial. It turns out, however, that we can distinguish three main types of queries to search engines, and each of these types has a different click-through rate. Methodology The study was conducted coffee cup heater on the basis of 14 507 key phrases of their CTR and position in the search engine. emga The data were obtained by using the Google Webmaster Tools with different types of websites emga (e-commerce services, advertising, corporate, etc.). It is worth noting that the key phrase contained the domain name was treated as a clear brand. When the product contained, as the product is determined. Other phrases are potratowane as a general. Full description coffee cup heater of the methodology can be found at the end of the article. Key findings from the most important conclusion is that, depending on the type of query, the user will refer to the search engine, its reaction to the results vary. In preparing emga the plan for long-term SEO efforts, you should take these findings into account. The best evidence in support of this thesis are the results of research on complex queries with phrases emga from the so-called. long tail. A properly prepared websites will have appropriate parties, as answers to the query type long tail. Achieving high position for your keywords is extremely important. While working on a project to develop a SEO but it is worth a hierarchy of phrases and start achieving the high places of the most important ones. We recommend first sentences focus on the product, then the overall, and finally branded. As you can see in the above graphic, the CTR for the first point is the highest (52%). It is not - of course - nothing surprising. Interestingly, the overall average CTR for the top 10 queries is 208%. This means that people click more often than twice in the links on the first page of search results. It is obvious that the first 5 items generate coffee cup heater the most traffic on the site, but users often look deeper, so the visibility of pages further positions can also be profitable. Average CTR for branded queries SEO activities including branded emga phrases emga are less profitable than those directed coffee cup heater to the needs of the general key phrases. This does not mean, however, that we completely coffee cup heater forget about them. Average CTR for the most popular emga branded phrases was 306%, which users click on the first search results page more than three times. This may mean that Internet users do not pay attention to the position of the search service using phrases industry. The second interpretation of the results can be assumed that users are trying to access information through a variety of sources (company website, company blog, shop, or official social media profiles). Average CTR for product inquiries The finding that Internet users seeking products most people click on the first result is nothing obvious (CTR for the first item is 53%). For product inquiries overall average CTR is set to 208%, so we see that users click more than two results on the first page. This may result from a desire to compare offers. However, if you do not find the product on the first page, start looking for it on the next. More details coffee cup heater on this subject will present later in the text. Average CTR for general coffee cup heater inquiries For general emga key phrases is a chart showing the average value of the CTR looks quite predictably. coffee cup heater The following graphic showing the average CTR for all groups discussed earlier keywords. As you can see, definitely stand out mark branded. This graph shows that Internet using such queries attach less importance to the position as a result, they decide to click. coffee cup heater Inquiries from the long tail That phrase consisting of several words, quite precisely defining coffee cup heater what you are looking surfer. Below are the average value of C
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